Keys to promoting the culture and values of your company in remote work teams

Keys to promoting the culture and values of your company in remote work teams

by Nathaniel Johnson

You have probably read about organizational culture in companies. Likewise, thanks to technology, work procedures, and routines have changed, leaving cubicles and centralized organizations in the past. So remote work has become a trend in recent years.


Even today, many companies are successful without physical offices and with telecommuters. However, entrepreneurs and leaders must face the daily challenge of not having direct or “face-to-face” communication with a remote employee.


So how can you create a positive environment and promote an organizational culture with your remote work team? You are in the right place because we will give you some suggestions to achieve it.


Overcoming negative myths about telecommuting


Sometimes in companies, it is difficult to break paradigms, which is why it is common to hear the phrase "if it works well for it to change". But, currently, with the new disruptive and digital business trends, it is necessary and convenient to implement new ways of working such as teleworking. With the remote working method, it is possible to have excellent human talent, regardless of whether the employee is two blocks from the company or in another country.


Before establishing this way of working in your organization, you should get rid of those absurd myths that discredit remote work. Such as that these employees are not productive or that these types of jobs are only for technology experts.


It turns out that telecommuters are just as productive as employees who meet face-to-face hours. In addition, with minimal technical knowledge, they can work collaboratively using communication tools.


Tell your story


As an entrepreneur, you should know that history is a fundamental piece of organizational culture. Therefore, it would be wise to talk with your remote work team about those stories that helped you achieve success. Talking about how you started and how you got to where you are can be inspiring and a positive reference among your employees.


Corporate vision and values


The business vision provides the direction in which the remote work team should go. In addition, they must not only be words written in digitized documents. It has to be the main objective of your collaborators, a genuine and meaningful vision to be authentic.


In the same way, it is not only about communicating the vision, it is necessary to promote its acceptance. This is achieved by explaining it in detail so that the workers internalize it and focus their efforts in that direction.


With regard to values, they are those signals that guide your human talent towards the path indicated by the vision. They also represent the basis for a harmonious and productive environment to be implemented. Therefore, they must be clear, motivating, and generate a sense of belonging.


Importance of Onboarding


In traditional offices, it is common to take time to introduce a new employee who joins the organization. Therefore, it is no excuse to ignore this welcome in a remote work team.


Organize a chat or video conference so that all teleworkers can meet the new team member. This will allow your employees to be comfortable, interact with each other, and understand each other for a while. In the same way, it promotes that the same colleagues are the ones who help and guide the new member with their new responsibilities and tasks.


Group meetings


Telework should not be seen as something virtual, almost ghostly. These people have faces, feelings, talents, aspirations, for this reason, the impulse of a communicative and feedback environment is prudent.


This is achieved with periodic group meetings, where clear, open, and assertive communication channels are used, which allows the participation of all members of the work team, without so much formality or bureaucracy and where respect always prevails.


In this way, workers are more open, honest, and transparent in participating. Since these meetings always generate the best ideas and opinions that drive the success of the company.


Get to know all your collaborators


It's challenging to get to know your team when they work remotely. However, it is not that difficult since with informal conversations on topics that do not even have to be strictly about work, you can learn a little more about the personality and interests of your teleworkers, such as, What is their team favorite football?


You can encourage fun activities, such as a vote on the best Netflix series or a television channel. With these recreational activities, work pressure drops a bit and all members interact. However, respectful and non-offensive language should be used.


Recognition for good work


Effort and productivity are often not recognized in remote work teams. This can be improved, as it is motivating for your workers that you comment in a meeting the gratitude for the work performed.


In addition, if you accompany these congratulations from time to time with a prize, gift, or bonus, employees will be happier, motivated, and driven to do their best to be more productive.


Technological tools for remote work


For your remote office to be successful and your company's organizational culture to take hold, they must have technological tools that foster a collaborative environment. Your experts in Human Talent and Technology can help you with this.


With these tools you can have a true and efficient virtual office, where projects are proposed, tasks are assigned, videoconferences are held, there are chat conversations, etc. In the market, there are many paid and free options for you to join your remote work team.


Finally, promoting organizational culture is not a one-day job, it is a progressive task. Where you must permanently listen and integrate all the members of your team of teleworkers. In this way, to be able to boost productivity and innovation in your company.

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